Most agencies don’t understand golf. I do, because I worked inside clubs, delivered marketing without a roadmap, and learned what actually works.

Marketing Golf combines real industry insight with senior-level marketing expertise to deliver clear strategy, hands-on support, and real results.

No guesswork. Just proper marketing for golf clubs

I work with private, public, and semi-private golf clubs across Australia and New Zealand.

If you’re a club that wants to grow membership, attract more events, increase engagement, or modernise your marketing — we’ll likely be a great fit.

Younger members need more than pretty photos — they want relevance. We shift the messaging away from just course quality and focus on lifestyle, flexibility, community, and perks. Think: video reels that show the vibe, not just the view. Lead ads with flexible trial offers. Emails that speak their language. And member spotlights that reflect real people. We’ve helped clubs drop their average age, fill younger categories, and build long-term retention.

That’s exactly what we do. Marketing Golf acts as your outsourced marketing department — with senior-level experience, fast execution, and full-stack capability. Whether you need strategy, monthly campaigns, advertising, or email flows, we handle it all. You get the equivalent of a Head of Marketing and a full team — without the overhead or the slow hiring process.

Growing membership starts with a strategy that’s clear, compelling, and consistent — across every channel. At Marketing Golf, we map the full member journey: from awareness campaigns to lead magnets to onboarding and retention. Whether you’re targeting younger players, families, women, or re-engaging lapsed members, we build targeted digital campaigns (Meta, Google), content, and email flows that do the heavy lifting. The goal? A pipeline of the right members, not just anyone who swings a club.

Every club is different, but we typically start with a brand and marketing strategy (your foundation), followed by campaign planning, paid ads, emails, landing pages, and social content. Depending on your retainer level, we also handle seasonal promotions, website updates, design work, automation setup, and even brief your photographers. You don’t need to juggle agencies or freelancers — we handle it all under one roof.

Perfect — I can work alongside your team as a strategic lead or campaign advisor.

Think of me as your club’s senior marketing director on-call: guiding the big picture, refining campaigns, and keeping everything aligned to growth.

Yes. Our Strategic Foundation package includes a comprehensive brand strategy, a full 12-month marketing calendar, campaign frameworks, and recommendations mapped to your club’s commercial goals. We also include a board-facing summary so decision-makers can see where the value lies. It’s everything you need to move forward with clarity — whether we execute it or you use it internally.

Both.

Some clubs bring me in for one-off strategy, rebrands or campaigns. Others work with me month-to-month for implementation and ongoing guidance.

We’ll tailor the engagement to what you need — not force you into a locked-in retainer.

Yes — digital strategy is a core part of what I do.

I help clubs set up or improve their Google Ads, social media advertising, SEO, email marketing, website conversions, and lead generation campaigns.

Everything is tailored to your club’s goals and local market.

Absolutely — membership growth is one of the most common reasons clubs engage me.

I help identify the right audience, create offers that resonate, and build multi-channel campaigns that attract and retain members — without discounting or guesswork.

Yes — because it’s easier (and cheaper) to keep a member than win a new one.

I design retention strategies that focus on communication, automation, feedback loops, and the overall member experience.

This ensures your marketing supports both growth and longevity.

Absolutely — because we have actually worked inside golf clubs, we’ve delivered campaigns that flood inboxes with function enquiries and triple weekday dining bookings. Whether it’s weddings, corporate golf days, or Friday night steak specials, we craft offers, write ads, design print and digital assets, build landing pages, set up lead capture forms, and run retargeting. We know how to sell every corner of your club, not just golf.

Yes — I help clubs position their venue and offerings to attract more corporate events, sponsors, and golf days.

This includes promotional campaigns, pitch decks, landing pages, and email outreach strategies that actually drive leads.

Yes — I offer full website audits, copywriting, structure recommendations, and project management for redesigns.

If you have a developer, I’ll collaborate with them. If not, I have trusted partners I work with.
The goal: a clean, effective site that converts visitors into members, event clients, or leads.

All work is quoted upfront, with clear pricing and fixed deliverables.

Strategy packages start from $15,000, Marketing Manager retainers from $3,500/month, Mentor from $2,500/month and project work from $2,000.

You can find more detailed pricing here.

I’m based in Melbourne, but I work with golf clubs across Australia and New Zealand — and beyond.

Most of my work is done remotely, but I also travel to clubs when needed for workshops, content shoots, or presentations.

I’m platform-agnostic, which means I work with what you have — or help you choose better tools.

That includes:

• // TalkBox, Mailchimp, ActiveCampaign, Campaign Monitor

• // Meta Ads Manager, Google Ads, LinkedIn

• // Canva, Adobe, and basic design tools

• // MiClub, WordPress, Squarespace, Wix, etc.

Simple.

Book a free 20-minute Strategic Assessment call — no pressure, no obligation.

We’ll look at your club’s current situation, identify quick wins, and talk about what working together could look like.

→ Book Your Strategic Assessment